Our Approach.

JS distinguishes itself from other firms by implementing a strategic, aggressive and process-oriented marketing plan.  Putting up a “For Lease” sign and hoping a great tenant calls is not what we do. We take an individualized approach for each assignment based on the property attributes and neighborhood and combine that with a disciplined and structured process. 

• We start by listening to the needs of our client. Understanding the short and long term goals for the property is essential to creating an effective marketing and leasing strategy.

• We create an extensive list of prospective tenants. To create the list we first run a void analysis of tenants in the area and then consider factors such as tenant mix, parking, size, layout and location of the premises.

• We create a marketing deck as our primary marketing tool using property data, photos, site plans, relevant trade area information, competition maps and demographics.

• We aggressively reach out to tenants and their brokers through phone calls and emails to ensure they are aware of the opportunity. Additional marketing programs are implemented including a property specific web page with a unique URL, online and social media posting and branded leasing sign(s) to maximize exposure.

• We keep our clients informed. Based on what our client wants, JS will provide both a written status report and/or pre-scheduled status calls to update the progress of the marketing program. The updates allow our client to receive important feedback from prospective tenants and provides an opportunity to collaborate with the client to make any necessary adjustments to the marketing plan. By keeping the client informed, a level of transparency is created which reassures them their property is getting the attention and service it deserves.